Pop-Up French Greenhouses


Pop-Up French Greenhouses

January 11, 2011

For three days during the gray month of November, Parisians were surprised with pop-up bubbles—greenhouses filled with hanging plants, seemingly appearing about of nowhere. Actually, these bubbles were the project of the Flower Council of Holland, and were designed by French designer Amaury Gallon, who is well known for his vertical gardens. Named Ma bulle, ma plante et moi (or My Bubble, My Plant and Me), the project was inspired by Andy Warhol's prophecy that everyone would have 15 minutes of fame. Ma bulle, ma plante et moi promised "15 minutes of pure (green) happiness" and was designed to promote plants, (particularly houseplants) among Parisians. Each greenhouse had a theme: the air bubble, the jungle bubble, the psychedelic bubble, and the precious bubble (pictured here, with the orchids).

paris greenhouse

The greenhouses unite three different strands of French trends through history: First, romanticizing the country life (while, of course, continuing to live in Paris), a popular topic for French poets through the centuries; secondly, fantastic and unusual construction (like the Eiffel Tower, which was opened to the public for the first time at the World's Fair of 1889, in Paris); and finally, a fondness for creating small, themed areas in the city (such as the 19th-century passages, which are covered arcades that tend to specialize in one kind of store, such as bookstores). The greenhouses gave a little pop of green respite in wintry Paris and seemed to successfully provide the plants, at least, with their fifteen minutes of fame.