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Rob Plattel: Dutch Master

May 02, 2012
Submitted by admin

Rob Plattel shows seminar students at Flower School New York how to employ normally unused parts of plants to support an arrangement. 

Botanic Superlatives: The First Nursery Catalog

April 15, 2011
Submitted by admin

Disseminated at the height of Europe's seventeenth-century flower frenzy, the first nursery catalog was a masterpiece and a marketing strategy. It was published as a Florilegium (collection of flowers), and compiled by Dutch entrepreneur Emmanuel Sweerts (1552-1612). Before its publication, Sweerts peddled curiosities—stuffed birds and shells, as well as tulip bulbs. He would soon consolidate his wares.