Dorothy Biddle

Photo by: Pia Ulin

Dorothy Biddle was one of the first Americans to create what we moderns call a multiplatform brand—books, retail, speaking engagements—and she did it all without the benefit of the Internet. Biddle traveled to garden clubs around the country by bus and train from the late 1940s to the late 1950s, spreading a democratic, can-do approach to flower growing and arranging just as Americans were moving out of cities into homes with yards and space for gardens.

This article was first published in Garden Design April 2011