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Fresh flowers, a vase or a chair — floral designer Jennifer McGarigle takes mutual elements and creates graphic patterns as the foundation of her Venice Beach, California-based studio. After studying visual arts at the Los Angeles campus of the Fashion Institute of Design & Merchandising, she started her business in 1993, translating her ideas about fashion into flowers. Setting up her boutique, Floral Art, on Abbot Kinney Boulevard six years ago, a stage where flowers are front and center, McGarigle included a video installation to lure nighttime window shoppers. Projecting images of flowers morphing and changing did more than bring in clientele — it inspired her to design a line of furniture and accessories. Starting with her Floret chair and cube tables, she embedded images of
photographs into the structure of the furniture.
This spring she is launching a line of vessels: clear and white Lucite rectangular vases that utilize the same proprietary photographic process. The Pink Flax Leaf vase embraces an arrangement of orange ranunculus and Iceland poppies. McGarigle’s intention is for the vessel to live far beyond the arrangement. She suggests flexible uses ranging from an object d’art on a shelf, a favorite go-to vase for materials as simple as leaves or grasses, or even a storage container for magazines. Says McGarigle, “Within nature we see the most beautiful graphic design.” With this vessel she makes it easy for the imagination, the great incubator, to come up with new ideas. www.floralartla.com