When Vic Brotherson opened her north London florist shop, Scarlet & Violet, in 2006, austerity was already creeping over Great Britain. With budgets tight, customers who ordered a bouquet of hydrangea, delphinium, and roses likely could afford only one of each. These days, Brotherson’s customers can afford a few more stems.
Brotherson’s signature arrangements regularly make their way into top magazines, interiors, and celebrity weddings, most recently those of Kate Moss and Lily Allen. “I’ll never return to tight knots of all one flower,” Brotherson says. “I love green and texture far too much.”
After earning a degree in fine art from Oxford, Brotherson recalls: “I needed a job, and working with flowers was the first offer I got. Retrospectively, it was a natural decision. I love color, pattern, and texture.”
Ironically, her success has limited her own gardening. “I have been through obsessive periods of gardening but have done very little since I opened,” she says. “I am talking to some gardeners to see if there is a way we can grow and harvest for the shop—just touches of a tall, leggy cosmos or climbing rose can change a ‘floristy’ bunch into a wild handful of texture and shape.”